VISUAL MERCHANDISING

Overview

This highly popular course aims to open up an understanding of the power and scope of Visual Merchandising in today's world of retailing. It aims to assist the store owner, sales manager, and staff to meet their objectives by increasing the average sale per customer. This course provides an overview of the many aspects of visual merchandising impacting today's traders and retailers.

Content

• Customer lifestyles
• Retail image and getting to know the trade
• Store façade, typography to suit
• Colors for shopping impact
• Fixtures and Fittings
• Customer traffic workflow
• Merchandise Placement
• Promotional Planning
• Store layout

Objectives

• Understanding the importance of customer lifestyles and visual merchandising in the retail business
• Know the public perception of your store, visual merchandising industry procedures, store awareness, store layout, and product knowledge.
• Know how to use all types of visual merchandising tools for your retail image such as window display, fixtures, fittings, mannequin styling, seasonal store decoration, POSM, in-store media…
• How to use retail marketing tools such as experiential marketing, promotions, and retail branding for your retail store.

Ideal for

Store owners, sales managers or staff wishing to increase the store’s results. Also for shop assistants who are interested in furthering their retail careers and future visual merchandising students as well as traveling retail or brand representatives who desire better store results for their company.