RETAIL LEADERSHIP

PROGRAM OVERVIEW

Recent shoppers, consumers, and industry evolutions are putting extreme demands on you as a retail manager. You are constantly asked to get more out of your teams. But no matter how outstanding your own performance is, future success in retail calls for a customer-centric approach that breaks through the boundaries of business functions. The Retail Leadership Programm is designed to help you to lead these evolutions and consequently, to support you in shaping the future of the retail industry.

This brand new program puts you at the center of the learning experience. And it really is an experience far away from traditional classroom learning. You’ll work collaboratively with your fellow participants to bring your ideas to life in a robust and practical way.

PROGRAM OUTCOMES

Retail expertise: You’ll further enhance your retail expertise based on a solid structural, conceptual and practical background. Apply out-of-the-box thinking to tackle strategic, tactical, operational issues in the retail industry today.

Worldwide simulation retail package: Specifically, this workshop uses the world's top retail simulation program by Celemi. The simulation helps the participants not only to understand the key retail management knowledge but also to practice the leadership in the simulated retail environment.

Group power: You’ll work alongside experienced people of different subsectors within retail. You’ll be sharing, learning and benefitting from the buzz of group energy. Increase the return on investment through joining the program in a team of 3-6 colleagues. This will help to stimulate discussions in your company and to optimally anchor the learning experience.

Live it, learn it, do it: Academic tools & frameworks are only valuable if they can be applied in real life. With the help of our experts in executive coaching, you will acquire insights in your own personal leadership style and you will be coached to adapt even better to the ever-changing world of retail.

The big picture: Being at our program gives you a great opportunity to step back from daily business and let us help you take a more strategic view.

PROGRAM OUTLINE

DAY 1 Managing the Retail Simulation Business

Year 1: Focus on inventory control – ”Doing more with less”

• Reduce inventory while increasing availability

Year 2: Preparing to meet the future

• Restoration of the store environment
• Focus on new customer segments
• Branding
• Cash flow concerns Back to your own real world:
• What is our potential for improvements?
• What can we do to adapt to them?

Year 3: Poor results in customer survey – something needs to be done!

What if you assigned your staff members to areas where they are needed the most...?

• Five people were trained to be flexible and to be able to work in different places (multi-skilling).

The assignment

• Decide how to best utilize these people during six critical days.
• In the end, total up the customer satisfaction criteria and calculate the effect on Sales and Cost of Goods Sold. There is a competition between the teams!

Key concepts:

• Business finance (KPI's, Balance sheet, Profit and loss statement, Cash flow, Working capital)
• Value drivers in retail
• Market profile
• Customer satisfaction
• Retail resource management

DAY 2 Retail Strategy: building tomorrow’s business model

Strategy in action: Strategy is a decision-making process used to resolve the field of tension between objectives, the requirements of the environment, and available resources. You’ll explore a number of conceptual frameworks for strategic planning, as well as what it takes to implement a strategy and make it happen.

Managing Retail Cost: Retail margin is low. The difference between good and bad retailers is about how to manage the retailer. The program is to help the retailer understand the cost structure in retail and how to manage them cost-efficiently.

Omni-Channel & new business models: The rapid growth of e-commerce is forcing brick-and-mortar retailers to respond. What new business models are emerging? What is ‘omnichannel’, and to what extent does it require true business model innovation?

Topics covered:

• Trends in the environment, with emphasis on the consumer & shopper
• Strategy as a decision-making process
• Development and implementation of strategies
• Cost management strategy
• Omni-channel and its impact on the retail value chain

THIS PROGRAM IS IDEAL FOR:

• Retail middle managers who want to evolve into a leadership role
• Experienced managers, who have built their careers outside the retail industry
• Newly appointed retail leaders
• Leaders working for companies serving the retail industry, such as consultants or logistics service providers
• Leaders working for branded goods manufacturers that supply the retail industry