• Email
    client_support@athenaretailconsulting.com
  • Hotline
    0903 980 025
  • VN | EN
HomeTrainingRetail knowledgeRetail buying

RETAIL BUYING

Overview

A successful buyer requires a diverse range of competencies. Buyers must be able to identify their target market, plan a profitable range to meet the financial objectives of the organization and the demands of that target market. They are to select the product that meets the demands of that plan, negotiate effectively with the suppliers, allocate the quantities across different delivery periods and different stores. The buyers will need to analyze the performance of the product and determine what action needs to be taken as a result. They will often have to determine what marketing is required and decide on product to meet that marketing agenda.

The Retail Buying course provides a foundation for those newly involved in this complex and demanding role. It also helps more experienced buyers to strengthen their understanding of concepts and best practices.

Objectives

  • Formulate a retail buying strategy
  • Procure with a customer focus
  • Build an effective product range
  • Establish and maintain effective supplier relationships
  • Provide an effective product analysis

Content

Introduction to Buying

  • The role of a buyer
  • The merchandise management process
  • Measuring buyer performance

Retail Strategies

  • Retail market overview
  • Sustainable customer advantage
  • The changing value equation

Merchandise Sourcing and Selection

  • The supplier pool and supplier selection
  • Category management
  • Buying and ethics

Merchandise Planning

  • Merchandise mix
  • Setting margins
  • Building the range and constraints
  • Classification of merchandise
  • Stock profile determination

Merchandise Analysis and Implementation

  • Directional and post-seasonal analysis
  • Quantitative and qualitative analysis
  • Stock productivity

Ideal for

This course is designed for all those who are involved in procuring products - buyers, planners, trainee buyers, and suppliers who desire a greater understanding of the buying process, the fundamentals of planning, analysis, supplier selection and assessment, marketing and negotiation.

Your name *:

Email *:

Telephone *:

Title:

Company:

Program *:

Message *:

 

 

 

Liên hệ

65 cx Tran Quang Dieu, Dict. 3, HCMC
Ref office: 146 Nguyen Van Troi, Phu Nhuan Dist., HCMC
028-3930 2242 
0903 980 025
client_support@athenaretailconsulting.com

Fanpage               

          

Nhận bản tin

Facebook Mesenger
0903 980 025